Blog

Notes on WhatsApp, AI assistants and building SendFromChat.

Meta launched a WhatsApp MCP. Here's what it does — and doesn't.
Meta's WhatsApp Business Tools MCP lets coding agents handle WhatsApp setup and templates. How it compares with an operations-focused MCP server like SendFromChat.
September 19, 2026
Why we built SendFromChat
WhatsApp is where customers answer. The Business API is powerful but painful. AI assistants can now do the painful part — so we built WhatsApp you run from chat.
September 19, 2026
WhatsApp opt-in: how to collect it, and why it protects your number
Meta requires permission before you message people on WhatsApp. Practical ways to collect opt-in on your website, at checkout, in store and in chat — and how to keep it.
September 18, 2026